Narta anti-traces and Ladybird

Publié le 29 décembre 2014 par Jaune et Blanc

Narta launched a new anti-persperant "Impeccabke" in junary 2014, this launched was followed by and advertising campaign on televisons made by Les gaulois agency

Elaborated in partneship with Henkel and P&G , this new formula prevent from decoloration of your clothes and traces on it. The anti-perperant Narta Impeccable exist for both man and woman.
This 2 advert spot, made by Ladybird involve, a man or a women in each, showing them in a coloured street, dancing , and wearing differents flashy clothes during the spot to show the eficiency of the product on close.

LadyBird said :

"The main purpose was to bring a fresh air on this new Narta ad campaign, with humour, fun and above all, colours, because the main advantage of this product is to respect the colours"
We have to admit that Ladybird suceed in her mission, we can see it through the campaign. At first she planned to shoot the scene in a simple grey street to enhance the actors who were wearing colorful clothes, but then during her trip in rip she found a colorfull street, with tags, a lillte bit degraded.

This sudden plan change, was directly accepted by the client. Indeed, shot the spot in this street will obviously bring a fresh atmoshpehre, fun and colours to the spot, aspect she wants from the begenning.

More overe, retroducing dance in Narta communication, shows the fun, the humour of the sport, but it also allows the customer to see that evenn during an effort, the anti-persipirant and the clothes resist anyway. Make the actors dance, bring also an great dynamic aspect to the ad.

Nevetheless, Ladybird didn't suceed in every scene the would like to shot. Indeed, as the anti-perspirant last mort than 24h, she wanted to shot a scene by night, involving a woman wearing a dress with LED.

But has the dressed couldn't be washed, she wasn't allowed to put this scene in the ad a campaigne.

She could't insert this scene, because the product show the colours respect through out several washing.

It's a pity, because this would't have show, one more time the creativity Ladybird.

Michael Cros

Source: http://www.packshotmag.com/films/narta-anti-traces-global