MENNEN developed spray deodorants !

During many years, Mennen only developed roll-on and stick deodorants. This brand is very well known on the men deodorants market.

On the sticks market, Mennen is number one since a lot of years with a 75% of market share in 2014 (from January to October) and the 5th brand on the rolls-on market. However, we notice a decrease of the men sticks deodorants market sales. Men may tend to use more and more spray deodorants. Indeed, compare to last year, the sales on this market increased by 5.2% whereas men sticks deodorants decreased by 5.3%.

That is why Mennen decided to invest in the spray deodorants market in 2013.

Since one year, most of the Mennen communication is focused on the spray deodorants market with its famous ambassador, Sébastien Loeb !

Mennen can consider this launch very successful. Indeed, since the beginning of 2014, the brand has won 1.2% market share and is the second growth driver in this market with 20% !!

In that situation, we notice that Brands always have to challenge themselves in order to better meet consumer expectations. The consumer is the king and if he does not find what he wants in your brand, he will turn to the competition.

Besides, Mennen innovates a lot going to this new market. Indeed, it is the first "three-diffusion" spray deodorant for men. It brings to the consumer more precision and more power in the use of the deodorant.

Romain Henry

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Le déodorant " grosse cylindrée " de Mennen

Industriels : Fidèle à son égérie Sébastien Loeb, multiple champion du monde de rallye, la marque du groupe l'Oréal est allée chercher du... Sujets liés Entreprises Mennen, L'Oréal Group...

http://www.lsa-conso.fr/le-deodorant-grosse-cylindree-de-mennen,135219