The StressTest. Anonymous trapped by Nivea !
Anonymous trapped by Nivea for promoting his new deodorant !
In a German airport, anonymous are trapped by the Nivea team and puts them in a stressful situation. Photo on front page newspapers, wanted notice on television channels, everyone is mobilized to find these fugitives described as violent and dangerous ! The tension escalates when the airport security broach innocent travelers to finally give them a deodorant !
February 2013, Nivea has launched its new line of deodorant ; STRESS PROTECT.
This product is for women and men. The slogan of this new deodorant is « For maximum protection in all circumstances even in stressful situations. »
A consumer survey launched by Nivea find that stress is a feeling increasingly common in our society. Interview, date, give a speech, exams… each reacts differently in these situations and stress is also manifested in different ways ; agitation, withdrawal into oneself, confusion, sweating are manifestations of stress.
Beiersdorf Research Center studied the emotional sweating, stress-related and had launched STRESS PROTECT deodorant.
Clémence
The StressTest By Nivea
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